Nordic Hotel Forum has been awarded as one of the five best travel destinations in the Baltic
On 30 August, the Baltic Ambassador Programme held its first Best of Baltic Award ceremony. Of a total of 17 Estonian finalist destinations, five were awarded as the Best of the Baltic in 2012. Recipients were selected via online voting by 32 tour and event organisers who regularly send tourists to Estonia. They were evaluated based on criteria such as 'excellence in touring', 'price and quality ratio' and 'representative of the local culture'. The awards went to Olde Hansa restaurant, Vihula Manor Country Club & Spa hotel, Meriton Grand Conference & Spa hotel, and Nordic Hotel Forum.
The museum of the Tallinn Seaplane Harbour (Lennusadam) received a special award. The Baltic Ambassador staff visits approximately a hundred tour and event organisers yearly from eight European countries in order to endorse the best destinations in the Baltic Sea region. The Baltic Ambassador Programme works with 208 tour and event organisers and has to date introduced 36 destinations across the Baltic.
Pierre Blime, the director of the Baltic Ambassador Programme told that, in future, Estonian tourism must be able to offer both quality and a unique experience while maintaining a competitive price level. Quoting several tour and event organisers from Norway, Spain, and Sweden who have attended the Baltic Ambassador meetings, Blime mentioned that some Estonian destinations already have the best price and quality ratio in Europe. He hopes that this will not change in the future and the new opportunities arising on the developing markets will be seized. Blime added: "Tallinn should not be just satisfied with large numbers of cruise tourists who are not the most profitable, but use high cruise ship traffic in the summer to foster tourism year-round." Feliks Mägus, the Chairman of the Nordic Hotels OÜ Board, praised the Baltic Ambassador Programme for the work done in marketing Estonia, and advised everyone in the tourism industry to join the programme.